E-commerce brands lose billions to cart abandonment each year—and Vietnam is no exception. From hidden fees to mobile friction and cultural shopping habits, uncover the key reasons customers drop off and the proven strategies to win them back.

In Vietnam’s crowded F&B scene, coffee brands like Katinat use eye-catching cup designs to spark social buzz, boost engagement, and build brand loyalty—turning everyday packaging into a powerful marketing tool that drives emotional connection and sales.

In Vietnam’s booming e-commerce market, mobile optimization is essential. With over 70% of traffic from smartphones, businesses must focus on speed, usability, and responsive design to boost conversions, enhance user experience, and stay competitive.

Livestream shopping is booming in Vietnam, driven by FOMO, trust, and social proof. With millions of sessions monthly, it’s reshaping e-commerce and offering brands a powerful way to engage and convert digital-savvy consumers.

Short-form videos are transforming Vietnam’s e-commerce, driving engagement and sales on platforms like TikTok. More and more brands thrive with viral campaigns. Explore key trends, top product categories, and future opportunities shaping the digital market.

Explore effective methods like attribution modeling, A/B testing, and marketing mix modeling to measure your campaigns' success. Learn how key metrics like ROI, CLV, and CAC can enhance decision-making and optimize marketing strategies for maximum impact.