Shopee remains Vietnam’s top e-commerce platform, but rising fees, intense competition, and stricter policies have led to a sharp drop in active sellers. Learn why small businesses are leaving—and how they can adapt to stay competitive in the changing digital market.

The product detail page is where buying decisions are made or lost. Many brands overlook its importance, leading to missed conversions. Learn how to fix common PDP mistakes, build trust, and create seamless, mobile-friendly experiences that drive sales.

E-commerce brands lose billions to cart abandonment each year—and Vietnam is no exception. From hidden fees to mobile friction and cultural shopping habits, uncover the key reasons customers drop off and the proven strategies to win them back.

In Vietnam’s crowded F&B scene, coffee brands like Katinat use eye-catching cup designs to spark social buzz, boost engagement, and build brand loyalty—turning everyday packaging into a powerful marketing tool that drives emotional connection and sales.

In Vietnam’s booming e-commerce market, mobile optimization is essential. With over 70% of traffic from smartphones, businesses must focus on speed, usability, and responsive design to boost conversions, enhance user experience, and stay competitive.

Livestream shopping is booming in Vietnam, driven by FOMO, trust, and social proof. With millions of sessions monthly, it’s reshaping e-commerce and offering brands a powerful way to engage and convert digital-savvy consumers.