GA4 engagement rate and bounce rate are often misinterpreted because they no longer mean what they did in Universal Analytics. This guide breaks down GA4’s exact definitions, explains when a high bounce rate is completely normal, and shows how to use these metrics to make smarter marketing and UX de

This overview compares Vietnam’s major B2B media platforms in 2025—from Meta and Google to Zalo, LinkedIn, and leading news publishers. It highlights differences in audience scale, targeting precision, lead potential, CPC trends, and measurement accuracy to support smarter media planning decisions.

GMV Max is not a one-click solution but an optimization system that depends on clean structure and stable inputs. This article explains how to design GMV Max campaigns with the right architecture, product mix, ROI rules, and creative pipeline to ensure faster learning and safer scaling on TikTok Sho

GMV Max is TikTok Shop’s automated ad solution that optimizes for ROI, but success depends on product depth, creative velocity, and operational readiness. This article explains how GMV Max works in practice, when to use it, and the common pitfalls that limit scale.

Vietnam’s digital market in 2025 marked a clear turning point as e-commerce platforms consolidated, AI-driven advertising became the norm, and agency roles shifted upstream. This article reviews what changed, what accelerated, and how brands can adapt strategically heading into 2026.

Vietbeauty & Cosmobeauté Vietnam 2026 will unite 750+ global exhibitors and 15,000+ trade buyers at SECC, offering the region’s most comprehensive beauty marketplace. With emerging trends, expert-led conferences, and high-level B2B matchmaking, the event is a prime gateway to Vietnam’s rapidly growi