UGC videos are short, authentic clips created by real users—not brands—that showcase genuine product experiences. This article explains what UGC videos are, why they build trust and drive engagement, and how brands can create effective, relatable content for social media success.

This webinar recap explores how brands can enter and scale profitably in Vietnam’s USD 57B e-commerce market. Learn the key platform dynamics between Shopee and TikTok Shop, consumer insights, and eight strategic steps to build sustainable growth in Vietnam’s fast-evolving digital landscape.

Vietnam’s skincare market is booming, but success takes more than entry. Brands need cultural insight and smart adaptation. Join our webinar to discover AI-driven strategies, regional insights, and practical tactics to win in this fast-growing market.

Join our exclusive webinar to explore key strategies from our latest eBook on cosmetic marketing, downloaded by 300+ people. This session is perfect for marketing professionals, brand managers, and business owners looking to enhance their efforts in the competitive cosmetics industry.

This beginner-friendly guide shows you how to set up Google Ads with Shopee (GAS) to boost your store’s visibility and attract high-intent shoppers. Learn how to link accounts, create campaigns, track performance, and optimize ads for better traffic and sales.

Vietnam’s 2025 digital reforms are transforming e-commerce and advertising with stricter rules on influencers, livestream selling, and cross-border trade. Businesses must act now to stay compliant, build trust, and stay competitive in this rapidly evolving digital landscape.