GMV Max is TikTok Shop’s automated ad solution that optimizes for ROI, but success depends on product depth, creative velocity, and operational readiness. This article explains how GMV Max works in practice, when to use it, and the common pitfalls that limit scale.

Vietnam’s digital market in 2025 marked a clear turning point as e-commerce platforms consolidated, AI-driven advertising became the norm, and agency roles shifted upstream. This article reviews what changed, what accelerated, and how brands can adapt strategically heading into 2026.

Third-party cookies are fading, making it harder for marketers to track user journeys, measure conversions, and optimize ads. This article explains how cookie restrictions affect targeting and attribution—and how Google, Meta, and Apple are evolving with privacy-safe tools like Consent Mode v2, CAPI

Meta Dynamic Ads automatically show the most relevant products to each user based on their behavior, helping brands boost conversions with personalized, data-driven retargeting. This guide explains how they work, how to set them up, and how to optimize them for maximum performance.

Attribution modeling helps marketers understand which channels and touchpoints influence a customer’s decision to convert. Instead of crediting only the first or last interaction, models like data-driven attribution reveal how search, social, retargeting, email, and other steps work together across

UGC videos are short, authentic clips created by real users—not brands—that showcase genuine product experiences. This article explains what UGC videos are, why they build trust and drive engagement, and how brands can create effective, relatable content for social media success.