Attribution modeling helps marketers understand which channels and touchpoints influence a customer’s decision to convert. Instead of crediting only the first or last interaction, models like data-driven attribution reveal how search, social, retargeting, email, and other steps work together across

UGC videos are short, authentic clips created by real users—not brands—that showcase genuine product experiences. This article explains what UGC videos are, why they build trust and drive engagement, and how brands can create effective, relatable content for social media success.

This beginner-friendly guide shows you how to set up Google Ads with Shopee (GAS) to boost your store’s visibility and attract high-intent shoppers. Learn how to link accounts, create campaigns, track performance, and optimize ads for better traffic and sales.

Vietnam’s 2025 digital reforms are transforming e-commerce and advertising with stricter rules on influencers, livestream selling, and cross-border trade. Businesses must act now to stay compliant, build trust, and stay competitive in this rapidly evolving digital landscape.

Many foreign brands enter Vietnam with strong intentions but stumble by misapplying global strategies. From ignoring local buying habits to vague KPIs, this article reveals 10 common mistakes—and how to avoid them for smarter, faster growth in Vietnam.

Short-form videos are transforming Vietnam’s e-commerce, driving engagement and sales on platforms like TikTok. More and more brands thrive with viral campaigns. Explore key trends, top product categories, and future opportunities shaping the digital market.