This case study explores how Bigbeat Inc. and Feedforce Vietnam turn exhibition visibility into a steady B2B lead pipeline across ASEAN. It highlights the role of paid media, webinars, whitepapers, local market expertise, and continuous optimization in capturing and nurturing demand.

Sumitomo Heavy Industries, Feedforce Vietnam, and Bigbeat partnered on a Facebook marketing initiative in Vietnam, using localized content, ad operations, and ongoing optimization to build brand awareness, grow followers, and generate new B2B inquiries.

Lessons from moving a digital agency's daily operations onto an AI agent: prepare the context, draw the line of trust deliberately, and retire what fails.

Shopify product feeds are the data foundation behind Google Shopping, marketplaces, and AI-powered product discovery. This article explains why feed quality matters, common issues brands often miss, and how to improve product data before it limits visibility, campaign performance, or customer trust.

As AI Search changes how people discover information, brands need to go beyond traditional SEO. This article explains what GEO is, how it differs from SEO, AIO, and AEO, and how businesses can improve their visibility in AI-generated answers.

AI is changing how digital marketing teams work in Vietnam. This article explores how AI reduces manual tasks while increasing the importance of judgment, quality control, business understanding, and client-focused strategy.