High CPM, unstable CPA, and no conversions after 1–3 days? Before you kill the campaign, understand the Learning Phase. Here’s how Meta learns, what the 50-conversion guideline actually implies, and the setup changes that stabilize performance instead of resetting learning.

Attribution modeling helps marketers understand which channels and touchpoints influence a customer’s decision to convert. Instead of crediting only the first or last interaction, models like data-driven attribution reveal how search, social, retargeting, email, and other steps work together across

Explore effective methods like attribution modeling, A/B testing, and marketing mix modeling to measure your campaigns' success. Learn how key metrics like ROI, CLV, and CAC can enhance decision-making and optimize marketing strategies for maximum impact.

Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Unlock your business's potential with social media! Explore the shift from traditional marketing to social platforms, and learn how Vietnam’s digital economy drives e-commerce. Discover the connection between brand building and performance marketing for lasting success.

A must-read for small businesses and individual sellers! Social advertising offers a chance to spread ideas, but in today’s competitive market, success isn’t guaranteed. This article highlights five common mistakes in first-time social advertising. Learn them to boost your future success rate!