
A larger share of people in Vietnam use generative AI than in Japan, yet few companies have built it into their work. Three lessons from doing exactly that in 2026, and what they suggest for 2027.

Shopee Vietnam advertising is becoming more automated and content-driven. This guide explains how GMV Max, Custom ROAS, livestream, affiliate marketing, and creator partnerships work in 2026, along with practical strategies for improving product readiness, campaign performance, and profitable growth
July 29, 2026
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