Shopee remains Vietnam’s top e-commerce platform, but rising fees, intense competition, and stricter policies have led to a sharp drop in active sellers. Learn why small businesses are leaving—and how they can adapt to stay competitive in the changing digital market.

The product detail page is where buying decisions are made or lost. Many brands overlook its importance, leading to missed conversions. Learn how to fix common PDP mistakes, build trust, and create seamless, mobile-friendly experiences that drive sales.

TikTok Shop is revolutionizing Vietnam’s e-commerce, excelling in categories like fashion, beauty,... through engaging "shoppertainment." Yet, high-end electronics and generic products struggle due to trust issues and limited appeal. Discover strategies to thrive in this content-driven marketplace!

Vietnam’s TikTok Shop, with 39M users and a $39B market by 2025, offers huge potential for foreign brands. Success stories like MAC and Kiehl’s highlight the power of localized content, influencer partnerships, and livestream shopping. Learn how to thrive in this fast-evolving social commerce scene!

Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Explore Vietnam’s booming e-commerce landscape and rising sales. Learn about top platforms like Shopee, Lazada, TikTok Shop, and Tiki, and their customer segments. Discover the importance of diversification and customer experience to maximize your business potential in this dynamic market.