This article explains how GMV Max ROI targets on TikTok Shop Ads influence delivery, spend, efficiency, and growth. It shows why a higher target is not always better, and how advertisers should set ROI based on margin, conversion readiness, and business objectives.

GMV Max is not a one-click solution but an optimization system that depends on clean structure and stable inputs. This article explains how to design GMV Max campaigns with the right architecture, product mix, ROI rules, and creative pipeline to ensure faster learning and safer scaling on TikTok Sho

TikTok Shop is revolutionizing Vietnam’s e-commerce, excelling in categories like fashion, beauty,... through engaging "shoppertainment." Yet, high-end electronics and generic products struggle due to trust issues and limited appeal. Discover strategies to thrive in this content-driven marketplace!

Vietnam’s TikTok Shop, with 39M users and a $39B market by 2025, offers huge potential for foreign brands. Success stories like MAC and Kiehl’s highlight the power of localized content, influencer partnerships, and livestream shopping. Learn how to thrive in this fast-evolving social commerce scene!

Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Video commerce blends shopping with entertainment, turning videos and livestreams into powerful sales tools. In markets like Vietnam, it’s reshaping how consumers discover, trust, and buy—driven by mobile use, influencer content, and real-time interaction.