Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Explore Vietnam’s booming e-commerce landscape and rising sales. Learn about top platforms like Shopee, Lazada, TikTok Shop, and Tiki, and their customer segments. Discover the importance of diversification and customer experience to maximize your business potential in this dynamic market.