Sustainable sales growth in Vietnam starts with a product customers want to buy again. Learn how customer reviews, repeat purchase tracking, and better product listings can help you build a stronger foundation before scaling ad spend.

In Vietnam’s crowded F&B scene, coffee brands like Katinat use eye-catching cup designs to spark social buzz, boost engagement, and build brand loyalty—turning everyday packaging into a powerful marketing tool that drives emotional connection and sales.

Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Unlock your business's potential with social media! Explore the shift from traditional marketing to social platforms, and learn how Vietnam’s digital economy drives e-commerce. Discover the connection between brand building and performance marketing for lasting success.

The "Sell me this pencil" scene shows the importance of understanding customer needs. This article explores the digital evolution of the marketing funnel, adapting the AIDA model with engagement. Brands must map personalized journeys and align strategies with key touchpoints.

A must-read for foreign companies in Vietnam facing B2B marketing challenges! Learn key strategies to leverage your strengths in social media and digital content marketing. We share examples from "Employment Agency" and "M&A Brokerage" with insights on effective websites, media, and sales tactics.