Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Unlock your business's potential with social media! Explore the shift from traditional marketing to social platforms, and learn how Vietnam’s digital economy drives e-commerce. Discover the connection between brand building and performance marketing for lasting success.

The "Sell me this pencil" scene shows the importance of understanding customer needs. This article explores the digital evolution of the marketing funnel, adapting the AIDA model with engagement. Brands must map personalized journeys and align strategies with key touchpoints.

A must-read for foreign companies in Vietnam facing B2B marketing challenges! Learn key strategies to leverage your strengths in social media and digital content marketing. We share examples from "Employment Agency" and "M&A Brokerage" with insights on effective websites, media, and sales tactics.

A must-read for small businesses and individual sellers! Social advertising offers a chance to spread ideas, but in today’s competitive market, success isn’t guaranteed. This article highlights five common mistakes in first-time social advertising. Learn them to boost your future success rate!

We often hear from companies who want to expand their business into Vietnam through EC and digital marketing that they do not know where to start. In this article, we introduce seven steps to efficiently start and optimize your e-commerce sales, based on our experience in supporting such companies!