Livestream shopping is booming in Vietnam, driven by FOMO, trust, and social proof. With millions of sessions monthly, it’s reshaping e-commerce and offering brands a powerful way to engage and convert digital-savvy consumers.

Short-form videos are transforming Vietnam’s e-commerce, driving engagement and sales on platforms like TikTok. More and more brands thrive with viral campaigns. Explore key trends, top product categories, and future opportunities shaping the digital market.

TikTok Shop is transforming Vietnam’s e-commerce with its "shoppertainment" model, blending shopping and entertainment. Local brands like Yody and Dutch Lady, and global players like Some By Mi, are thriving with live-streaming and influencer marketing, driving sales and capturing young, digital-fir

Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives