GMV Max is not a one-click solution but an optimization system that depends on clean structure and stable inputs. This article explains how to design GMV Max campaigns with the right architecture, product mix, ROI rules, and creative pipeline to ensure faster learning and safer scaling on TikTok Sho

Video commerce blends shopping with entertainment, turning videos and livestreams into powerful sales tools. In markets like Vietnam, it’s reshaping how consumers discover, trust, and buy—driven by mobile use, influencer content, and real-time interaction.

Shopee remains Vietnam’s top e-commerce platform, but rising fees, intense competition, and stricter policies have led to a sharp drop in active sellers. Learn why small businesses are leaving—and how they can adapt to stay competitive in the changing digital market.

The product detail page is where buying decisions are made or lost. Many brands overlook its importance, leading to missed conversions. Learn how to fix common PDP mistakes, build trust, and create seamless, mobile-friendly experiences that drive sales.

TikTok Shop is revolutionizing Vietnam’s e-commerce, excelling in categories like fashion, beauty,... through engaging "shoppertainment." Yet, high-end electronics and generic products struggle due to trust issues and limited appeal. Discover strategies to thrive in this content-driven marketplace!

Vietnam’s TikTok Shop, with 39M users and a $39B market by 2025, offers huge potential for foreign brands. Success stories like MAC and Kiehl’s highlight the power of localized content, influencer partnerships, and livestream shopping. Learn how to thrive in this fast-evolving social commerce scene!