We often hear from companies who want to expand their business into Vietnam through EC and digital marketing that they do not know where to start. In this article, we introduce seven steps to efficiently start and optimize your e-commerce sales, based on our experience in supporting such companies!

Criteo and RTB House have a large presence in the digital markets of North America, Europe, and Japan. But, what about Vietnam? In fact, Criteo and RTB House have recently become available in Vietnam! In this article, we will explain the features of those solutions in the Vietnamese market.

This article gives SMEs in Vietnam a clear digital strategy for thriving in a saturated market. It covers campaign structuring, brand storytelling, optimizing KPIs, strategic ads, and using Shopify. Focusing on data-driven tactics, it also highlights common pitfalls and how to avoid them.