TikTok Shop is transforming Vietnam’s e-commerce with its "shoppertainment" model, blending shopping and entertainment. Local brands like Yody and Dutch Lady, and global players like Some By Mi, are thriving with live-streaming and influencer marketing, driving sales and capturing young, digital-fir

Vietnam’s TikTok Shop, with 39M users and a $39B market by 2025, offers huge potential for foreign brands. Success stories like MAC and Kiehl’s highlight the power of localized content, influencer partnerships, and livestream shopping. Learn how to thrive in this fast-evolving social commerce scene!

Explore how Vietnam’s digital ad scene evolved in 2024! From video commerce growth to tackling ad fraud and embracing AI, discover key trends and actionable strategies. Get insights from Feedforce Vietnam to gear up your business for success in 2025 and navigate this dynamic market with confidence!

Vietnam's e-commerce is booming, with omnichannel retailing becoming vital for success. By integrating online and offline channels, businesses can enhance customer satisfaction, boost sales, and gain an edge. Discover key strategies, challenges, and success stories in this $39 billion market.

Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives

Explore Vietnam’s booming e-commerce landscape and rising sales. Learn about top platforms like Shopee, Lazada, TikTok Shop, and Tiki, and their customer segments. Discover the importance of diversification and customer experience to maximize your business potential in this dynamic market.