This overview compares Vietnam’s major B2B media platforms in 2025—from Meta and Google to Zalo, LinkedIn, and leading news publishers. It highlights differences in audience scale, targeting precision, lead potential, CPC trends, and measurement accuracy to support smarter media planning decisions.

Third-party cookies are fading, making it harder for marketers to track user journeys, measure conversions, and optimize ads. This article explains how cookie restrictions affect targeting and attribution—and how Google, Meta, and Apple are evolving with privacy-safe tools like Consent Mode v2, CAPI

Vietnam’s digital market in 2025 marked a clear turning point as e-commerce platforms consolidated, AI-driven advertising became the norm, and agency roles shifted upstream. This article reviews what changed, what accelerated, and how brands can adapt strategically heading into 2026.

Attribution modeling helps marketers understand which channels and touchpoints influence a customer’s decision to convert. Instead of crediting only the first or last interaction, models like data-driven attribution reveal how search, social, retargeting, email, and other steps work together across

This beginner-friendly guide shows you how to set up Google Ads with Shopee (GAS) to boost your store’s visibility and attract high-intent shoppers. Learn how to link accounts, create campaigns, track performance, and optimize ads for better traffic and sales.

Vietnam’s 2025 digital reforms are transforming e-commerce and advertising with stricter rules on influencers, livestream selling, and cross-border trade. Businesses must act now to stay compliant, build trust, and stay competitive in this rapidly evolving digital landscape.