In Vietnam’s booming e-commerce market, mobile optimization is essential. With over 70% of traffic from smartphones, businesses must focus on speed, usability, and responsive design to boost conversions, enhance user experience, and stay competitive.

Livestream shopping is booming in Vietnam, driven by FOMO, trust, and social proof. With millions of sessions monthly, it’s reshaping e-commerce and offering brands a powerful way to engage and convert digital-savvy consumers.

Short-form videos are transforming Vietnam’s e-commerce, driving engagement and sales on platforms like TikTok. More and more brands thrive with viral campaigns. Explore key trends, top product categories, and future opportunities shaping the digital market.

TikTok Shop is revolutionizing Vietnam’s e-commerce, excelling in categories like fashion, beauty,... through engaging "shoppertainment." Yet, high-end electronics and generic products struggle due to trust issues and limited appeal. Discover strategies to thrive in this content-driven marketplace!

TikTok Shop is transforming Vietnam’s e-commerce with its "shoppertainment" model, blending shopping and entertainment. Local brands like Yody and Dutch Lady, and global players like Some By Mi, are thriving with live-streaming and influencer marketing, driving sales and capturing young, digital-fir

Vietnam’s TikTok Shop, with 39M users and a $39B market by 2025, offers huge potential for foreign brands. Success stories like MAC and Kiehl’s highlight the power of localized content, influencer partnerships, and livestream shopping. Learn how to thrive in this fast-evolving social commerce scene!