A must-read for foreign companies in Vietnam facing B2B marketing challenges! Learn key strategies to leverage your strengths in social media and digital content marketing. We share examples from "Employment Agency" and "M&A Brokerage" with insights on effective websites, media, and sales tactics.

The "Sell me this pencil" scene shows the importance of understanding customer needs. This article explores the digital evolution of the marketing funnel, adapting the AIDA model with engagement. Brands must map personalized journeys and align strategies with key touchpoints.

Discover Southeast Asia's thriving e-commerce boom! Uncover insights on population trends, major players Shopee & Lazada, and the region's remarkable growth potential.

CPAS ads, specific to Southeast Asia, use behavioral data from e-commerce platforms like Shopee, Lazada, and Tiki to target ads on Facebook and Google. This guide explains how to get started with Shopee CPAS ads, noting that it may take 2-3 weeks from preparation to actual ad serving.

If you are operating Shopee in Vietnam and would like to consider upgrading to a higher plan, Shopee Mall, but the information source is in Vietnamese, it is difficult to do research. Therefore, we will explain the requirements to join Shopee Mall and the advantages and disadvantages of Shopee Mall!

Unlock your business's potential with social media! Explore the shift from traditional marketing to social platforms, and learn how Vietnam’s digital economy drives e-commerce. Discover the connection between brand building and performance marketing for lasting success.