What is Google Ads with Shopee? And How To Set Up?

This article will guide you through the essentials of setting up Google Ads for your Shopee business. Discover how to link it to your Shopee store and prepare your campaigns for success. Perfect for beginners, this guide focuses on getting you started quickly and effectively to boost your store’s visibility and attract more customers.

Information in this article is adapted from Shopee’s official slide. You can refer to it via this link

1. What is Google Ads with Shopee (GAS)

Google Ads with Shopee (GAS) is an innovative advertising solution developed through a partnership between Shopee and Google. This unique offering allows brands and sellers to promote their Shopee Store and products effectively by leveraging Google Ads Manager. It integrates Google’s powerful advertising platform with Shopee’s extensive e-commerce ecosystem, enabling seamless campaign creation and management directly from a brand’s Google Ads account.

*Note: This article is based on information as of July 2025.

2. Benefits of Google Ads with Shopee

Reach a Wide Audience

Sellers can leverage Google’s status as the world's largest search engine to reach billions of users, effectively promoting their Shopee stores and attracting a diverse customer base.

Attract High-Intent Shoppers

Google Ads with Shopee empowers sellers to connect with high-intent shoppers who are actively searching for products, significantly increasing the likelihood of driving them to the Shopee app or website to complete their purchases.

This targeted approach ensures that ads reach individuals with a genuine interest in the offerings, thereby enhancing conversion rates and boosting overall sales potential for sellers.

Streamline Performance Monitoring

Sellers can take advantage of a user-friendly, centralized dashboard that provides real-time performance tracking for campaigns. This feature allows sellers to monitor key metrics such as clicks, impressions, and conversions at any moment, enabling them to assess campaign success instantly.

With this data at their fingertips, sellers can make timely adjustments to optimize their strategy, ensuring advertising efforts remain effective and aligned with business objectives.

Leverage Post-Click Sales Data

Sellers can gain valuable insights from Shopee’s comprehensive post-click sales data, which tracks customer behavior after interacting with ads. This detailed reporting includes information on purchases, cart additions, and other actions, offering sellers a clear picture of campaign performance.

By analyzing this data, sellers can refine their targeting and creative strategies, leading to continuous optimization and a higher return on investment over time.

Enhance Campaign Flexibility

Sellers benefit from the flexibility to customize and fine-tune campaigns based on in-depth data and analytics provided by GAS. This solution allows sellers to tailor their advertising efforts to specific objectives, such as increasing brand awareness or driving traffic, while leveraging advanced targeting options.

This adaptability ensures that campaigns can evolve with market trends and customer preferences, maximizing their effectiveness and supporting long-term business growth.

3. How to Set up Google Ads with Shopee

In this section, this article will guide the process of setting up Google Ads with Shopee, using Google Search Ads as a primary example. The steps outlined can be similarly applied to other campaign types, such as Performance Max or other available options, ensuring a consistent approach to integrating and managing ads across different formats.

3.1. Create a Google Ads Account

You must create a brand new and dedicated Google Ads account, and that account is specifically set up and used exclusively for the specific Shopee store.

3.2. Request for Onboarding with Shopee

• Fill in the Form from Shopee

To proceed, you would need to complete the Shopee registration form via this link. This step is essential to initiate the integration process with Google Ads.

• Accept Shopee’s Google Linking Invitations

After submitting the form, Shopee will send 3 Google linking invitations to connect Google Ads Account. These include:

1. My Client Center (MCC): This invitation grants Shopee access to review your campaign, serving as a prerequisite for the subsequent Google Merchant Center (GMC) and Advertising Partners linking invites.
2. You can find the request via Email (which you used in the form) or Data manager → Advertising Partners

1. Google Merchant Center (GMC): This link allows Shopee to receive and manage product listing data, ensuring accurate representation of shop’s inventory.
2. Advertising Partners: This connection enables the “Partner’s website” destination, facilitating the transfer of real-time purchase and revenue data from Shopee directly into the Google Ads account.

*Note:

• The GMC and Advertising Partners linking invitations will be sent 3-5 days after accepting the MCC linking request from Shopee.
• You can view these invitations in the Notifications section or by navigating to the Data Manager in your Google Ads account.

3.3. Set up Campaign - Google Search Ads

• Choose Objective

You need to choose Sales since Google only activates the GAS for this objective.

Once selected, Google will verify the linked partner conversions (Purchase / Value from Shopee) and displays the Partner’s website option with the connected Ads and Merchant Center accounts. (Next action)

• Choose where to send traffic

Sellers then configure the traffic destination by selecting the Partner’s website option, which allows traffic to be directed to Shopee and provides performance data using conversion goals.

The Partner’s Google Ads account and Merchant Center account should be automatically filled in.

• Set conversion goal

Choose Conversion Actions based on sellers’ specific business objectives.

• Select Campaign Type

In this article, FeedforceVN will choose Search Campaign as an example. After that, you can enter Shopee store’s website URL into the Website's Visits.

• Bidding & Campaign Settings

Images below are just for reference, you should have your own settings and strategy based on your business goals.

• Campaign URL options

At this step, you will need to input Tracking Parameter to monitor traffic sources and measure campaign performance. You can generate it from Shopee Seller Center or Brand Portal.

Find the details of how to generate UTM at this link.

Input the Tracking Parameter into the Final URL Suffix field in Google Ads to ensure accurate tracking of marketing activities

From this point forward, the remaining steps mirror those of a regular Google Ads campaign like Ad creation, Budget setting,…

Final notes

We hope this article has provided you with a clear and comprehensive understanding of the steps required to set up Google Ads with Shopee (GAS). With the right setup and ongoing optimization, GAS can become a powerful tool to drive traffic, increase conversions, and grow your online sales.

Beyond GAS, you can also run ads with Shopee CPAS on Meta. Want to set it up? Check this guide: Unlocking Success: A Beginner's Guide to Shopee CPAS on Facebook in Vietnam

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