Third-party cookies are fading, making it harder for marketers to track user journeys, measure conversions, and optimize ads. This article explains how cookie restrictions affect targeting and attribution—and how Google, Meta, and Apple are evolving with privacy-safe tools like Consent Mode v2, CAPI

UGC videos are short, authentic clips created by real users—not brands—that showcase genuine product experiences. This article explains what UGC videos are, why they build trust and drive engagement, and how brands can create effective, relatable content for social media success.

A must-read for foreign companies in Vietnam facing B2B marketing challenges! Learn key strategies to leverage your strengths in social media and digital content marketing. We share examples from "Employment Agency" and "M&A Brokerage" with insights on effective websites, media, and sales tactics.