In Vietnam, 78.44 million people (79.1% of the population) use the internet, spending 5 hours daily online. For businesses, websites are key as official channels and transaction platforms, boosting visibility, engagement, and enabling efficient online transactions for a competitive edge.

This article gives SMEs in Vietnam a clear digital strategy for thriving in a saturated market. It covers campaign structuring, brand storytelling, optimizing KPIs, strategic ads, and using Shopify. Focusing on data-driven tactics, it also highlights common pitfalls and how to avoid them.

Every entrepreneur, from novices to seasoned veterans, knows that building an online store is no easy feat. It's a journey filled with challenges and opportunities, a journey that Shopify has supported millions of people worldwide through.

E-commerce revenue in Vietnam is growing steadily, but so is competition. This article offers 6 tips to boost sales on Shopee, the top platform in Vietnam. Use these strategies to seize business opportunities and thrive in the competitive e-commerce market!

Criteo and RTB House have a large presence in the digital markets of North America, Europe, and Japan. But, what about Vietnam? In fact, Criteo and RTB House have recently become available in Vietnam! In this article, we will explain the features of those solutions in the Vietnamese market.

We often hear from companies who want to expand their business into Vietnam through EC and digital marketing that they do not know where to start. In this article, we introduce seven steps to efficiently start and optimize your e-commerce sales, based on our experience in supporting such companies!