A larger share of people in Vietnam use generative AI than in Japan, yet few companies have built it into their work. Three lessons from doing exactly that in 2026, and what they suggest for 2027.

This case study explores how Bigbeat Inc. and Feedforce Vietnam turn exhibition visibility into a steady B2B lead pipeline across ASEAN. It highlights the role of paid media, webinars, whitepapers, local market expertise, and continuous optimization in capturing and nurturing demand.

Lessons from moving a digital agency's daily operations onto an AI agent: prepare the context, draw the line of trust deliberately, and retire what fails.

AI is changing how digital marketing teams work in Vietnam. This article explores how AI reduces manual tasks while increasing the importance of judgment, quality control, business understanding, and client-focused strategy.

Vietnam's digital marketing market is growing fast, but structural challenges remain: fewer local benchmarks, limited resources, and less senior talent. Platform skills alone are not enough. Business thinking is what creates real advantage.

Feedforce Vietnam shares practical generative AI use cases for non-engineers, from multilingual ad analysis and proposal review to workflow automation in Google Workspace. The article shows how AI, paired with organizational design, can reduce friction and support smarter agency operations.