Sustainable sales growth in Vietnam starts with a product customers want to buy again. Learn how customer reviews, repeat purchase tracking, and better product listings can help you build a stronger foundation before scaling ad spend.

Shopee Vietnam advertising is becoming more automated and content-driven. This guide explains how GMV Max, Custom ROAS, livestream, affiliate marketing, and creator partnerships work in 2026, along with practical strategies for improving product readiness, campaign performance, and profitable growth

Sumitomo Heavy Industries, Feedforce Vietnam, and Bigbeat partnered on a Facebook marketing initiative in Vietnam, using localized content, ad operations, and ongoing optimization to build brand awareness, grow followers, and generate new B2B inquiries.

Third-party cookies are fading, making it harder for marketers to track user journeys, measure conversions, and optimize ads. This article explains how cookie restrictions affect targeting and attribution—and how Google, Meta, and Apple are evolving with privacy-safe tools like Consent Mode v2, CAPI

Attribution modeling helps marketers understand which channels and touchpoints influence a customer’s decision to convert. Instead of crediting only the first or last interaction, models like data-driven attribution reveal how search, social, retargeting, email, and other steps work together across

This beginner-friendly guide shows you how to set up Google Ads with Shopee (GAS) to boost your store’s visibility and attract high-intent shoppers. Learn how to link accounts, create campaigns, track performance, and optimize ads for better traffic and sales.