E-commerce brands lose billions to cart abandonment each year—and Vietnam is no exception. From hidden fees to mobile friction and cultural shopping habits, uncover the key reasons customers drop off and the proven strategies to win them back.

Livestream shopping is booming in Vietnam, driven by FOMO, trust, and social proof. With millions of sessions monthly, it’s reshaping e-commerce and offering brands a powerful way to engage and convert digital-savvy consumers.