Vietnam’s TikTok Shop, with 39M users and a $39B market by 2025, offers huge potential for foreign brands. Success stories like MAC and Kiehl’s highlight the power of localized content, influencer partnerships, and livestream shopping. Learn how to thrive in this fast-evolving social commerce scene!

Vietnam's e-commerce is booming, with omnichannel retailing becoming vital for success. By integrating online and offline channels, businesses can enhance customer satisfaction, boost sales, and gain an edge. Discover key strategies, challenges, and success stories in this $39 billion market.

Livestream sales have reshaped how Vietnamese businesses engage with consumers, especially after the COVID-19 pandemic. While it’s a fast-growing trend with potential to boost sales and expand brand reach, livestreaming also brings challenges that can impact trust and operational stability. Is lives